Rajmohan is co-founder and partner at addkraft marketing consulting and digital marketing agency, Chennai, India, where he manages business development, consulting, and marketing technology, as well as steers the overall strategic direction of the firm. Raj earned his Masters in Economics from Kerala University and Post Graduate in Management from IIM, Kozhikode. He realized quite early in his career that his passion was in creating ripples of curiosity and excitement among the audience through the magic of marketing. He hence developed expertise in marketing and selling information technology (IT)-related products, services, and solutions across the entire IT landscape for over more than 2 decades. Raj’s vantage point in marketing helps addkraft perceive what grabs attention in the IT world.